Amplify 2024
Book & Lyrics by Steven Sater
Music by Duncan Sheik

AMPLIFY 2024 details Baldwin Wallace University Conservatory of Music’s strategic direction for 2021-2024 that focuses on strategies that drive personal and professional growth through artistic practice while developing programs responsive to the rapidly changing needs of current/prospective students, alumni, and the field.



  • Empower graduates to build fulfilling lives and sustainable careers aligned with their values and passions
  • Deliver and communicate clear value to students
  • Advance and shape the fields most served by the Conservatory's core majors
  • Expand the role of the arts in community, workspaces, social justice, and daily life
  • Be a leading brand at BW, serving as a cultural driver for the University


  • High-placement programs with strong connections to the field and sequenced curricula that is responsive, experiential, and provides professional opportunities during the degree program
  • Inclusive, Liberal Arts approach to artistic training - development of diverse, versatile arts professionals through entrepreneurial thinking, broad, inclusive artistic skill sets, and cultural capacities
  • Student-driven artistic and educational programs that engage audiences and build communities


  • Consistently refreshed curriculum, developed through constant contact with industry professionals and alumni, to equip students for graduate programs, established career tracks, portfolio careers inclusive of multiple styles/genres, teaching, and successful pivots to non-arts professions
  • Vibrant atmosphere of music-making
  • Supportive, undergraduate-only environment with high level of contact with faculty
  • Faculty members that model desired student behaviors/mindsets
"Developing the AMPLIFY plan over the last 18 months encouraged BW Conservatory faculty and staff to learn new skills in collaborative leadership which will support our shared focus moving forward. With an eye toward innovation and inclusion, watch for new curricular development, programs and initiatives to enhance the BW Conservatory student experience and pave the way for successful professional outcomes.”Susan D. Van Vorst, Dean, Conservatory of Music, Baldwin Wallace University


Six areas of focus guide the BW Conservatory’s strategic investment to advance the goals and vision set forth throughout the AMPLIFY plan. These include:

Conservatory Collaborative

The Purpose

  • Introduce an equitable, transparent and inclusive platform for support of Conservatory faculty-led collaboration and recruitment efforts
  • Support innovation at the Conservatory in alignment with the University’s Bold BW initiative
  • Collaborate to identify creative initiatives to enhance recruitment, diversity, curriculum and strategic partnerships
  • Employ the design-thinking platform inspired by the Conservatory’s AMPLIFY 2024 Strategic Plan

We applaud the effort that 6 faculty members dedicated toward developing meaningful proposals for our inaugural Conservatory Collaborative initiative.  Our 2021-22 faculty sponsors and their projects are listed below:


In alignment with AMPLIFY 2024, Beth Hiser designed a jingle writing contest open to all BW students. The winning jingle received a cash prize of $500 and will become BW’s Signature Sound! The creative winning musician will be involved with the writing, recording, and copyrighting process from start to finish, including working with a professional record producer to create the final product.



The string area is proud to host students and directors from New Allegheny High School (PA), Perrysburg High School (OH), and Upper Arlington High School (OH) to campus during the current school year. Students and directors will work with BW faculty during clinics, the Conservatory Summer String Institute (June 26 to July 2), and the Conservatory String Teacher Institute (July 14 to 15). Due to Covid-19, other invited high schools are currently scheduling visits for the 2022-2023 school year. If you are a high school orchestra director from outside of the Cleveland area and interested in participating in this grant program, please contact David Pope .


Josh Ryan designed an AMPLIFY 2024 funded initiative that offers performances and workshops in West African music. Ryan, a member of Africa→West Trio in residence at the Conservatory, explains that the diverse music that Africa West performs breaks traditional language barriers and connects beats of the heart. 



The BW Reed Trio created targeted recruitment efforts to reach students in NE Ohio through performances, interactive clinics and discussions with students. The trio is partnering with the Education Department, the Admissions team and Alumni Relations.

Faculty: Gaberiel Piqué, Daniel McKelway, Tom English